For over 20 years, Matthew has developed immersive experiences in virtually every industry and sector across three continents and in six languages. He’s passionate about how environments shape human behaviors and build community, and how design can foster empathy through play and emotional storytelling. As Luci's Chief Creative Officer, Matthew plays a critical role in pushing creative ideas, collaborating with architects & other exhibit specialists, and ensuring creative and strategic excellence. He is a highly collaborative leader, curious, and a voracious reader. Before joining Luci, Matthew led teams at RAA, Potion, and Landor.