We are your thought partners, project champions, and imaginative creators.

Experience Development:

• Transform social, historical, scientific and educational concepts into compelling storylines and tangible interactive experiences, environments, and displays that resonate with a project’s target audiences and client experience goals.
• Develop exhibit narrative and flow by working closely with internal creative team and subject matter experts/advisors
• Create the exhibit framework, content outlines, and other relevant documentation to define, and communicate goals, messages, and interpretive strategies.
• Create presentation materials and related assets that communicate creative work to the client
• Ideate hands-on physical and digital interactives that actively engage visitors with exhibit messaging
• Advocate for the effective and consistent implementation of visitor experience and interpretive goals throughout all project phases
• Facilitate brainstorms to generate and develop visitor experience elements, with the internal team, clients, and project audiences
• Lead collaboration with digital media partners, ensuring cohesive storytelling across all mediums
• Participate in the planning and implementation of audience testing and evaluation related to exhibits and other interpretive projects, as necessary

Content Production:

• Conduct research with clients and through primary and secondary sources to support development of the exhibit framework and other interpretive assets, including creating content outlines, labels, images, media, and interactive scripts
• Plan, facilitate, and synthesize stakeholder and subject matter expert work and brainstorm sessions
• Write, proofread, and comment on exhibit label copy, media and interactive scripts, and other interpretive content, including project-related marketing language
• Manage exhibit label writing process including working with writer and internal creative team to ensure consistent adherence to client messaging goals and incorporation of client and internal feedback, including supporting maintenance of the graphic and image matrix
• Manage artifact matrixes to ensure effective integration of collection items

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• Lead the conceptual development and illustrate design concepts through a variety of mediums, including hand sketches and computer renderings.
• Create and apply graphic systems to exhibit and experience design projects
• Collaborate with 3D exhibit designers and strategists to conceptualize and execute project deliverables
• Work closely with the Design team from concept to production as the graphic design lead
• Lead the development of an experience’s look a feel through use of color, form, hierarchy, and type
• Lead the creation of presentations, graphics, or documents
• Lead the design and organization of graphic systems, panels, super graphics
• Develop and design interactive interfaces (UI/UX)
• Be a design ambassador for client and internal work
• Bridge the gap between senior leadership and mid-to entry-level designers, providing mentorship along the way
• Interpret and execute feedback with a collaborative and positive mindset
• Manage your time across multiple projects from design development through documentation and coordination
• Hands-on creation of print-ready graphics

Project: Guide and inspire the development of original graphic and experience design strategies based on content, creative, and exhibit design goals

• On projects, and as assigned by the COS and ECD, the SGD will fulfill the role of Creative Director or 2D Lead
• Maintains a well-integrated project team that keeps each project cohesive, relevant, accessible, on trend, and on brand.
• Responsible for co-leading project kick-off design, leadership, and ongoing team communication through the life of a project
• Collaboration with Content, 2D, and 3D Project Leads to ideate, benchmark and establish the design concept and look and feel of a space through the use of finishes, color and composition.
• Evaluates and manages project time budgets to ensure that proper time is being aligned to scope
• Establish project templates, style guides, and workflow for each project; manage creation of presentations and ensure the team adheres to clean asset management and clear communication
• Develop clear communication guides and communication flow within the team
• Process requests and assign resources and priorities
• Establish clear tasks to team members, manage calendar deadlines, and conduct regular check-ins
• Provides constructive feedback and communications with team leads to manage client expectations
• Keeps an eye on project budgets – flags potential problems – builds a plan to course correct if needed
• Oversees production of project graphic systems, panels, and super graphics
• Act as a liaison between project team and Project Directors to ensure successful execution of project and client goals
• Manage expectations and output from external design vendors, media partners and freelancers, providing guidance and direction.

Project Vision

• Advocate for client goals and project objectives from project initiation through implementation.
• Be recognized as a leader for high-level creative and strategic direction.
• Translates project stories and interpretive plans into three dimensional spaces, from concept through final drawings by using hand sketches, sketch-up, podium, etc.
• Works with a cross-functional creative team throughout the project to develop concept and drive vision through project execution by managing project objectives, expectations, and deliverables within project timelines.

Creative Design

• Leads the design vision and dimensional strategy for projects.
• Creating look-and-feel mood boards, compositional mock-up and exhibit style guides.
• Conceptualizes and develops concepts for interactive experiences 3-D exhibit elements, interiors, artifact displays.
• Leads conceptual 3D development and illustrate design concepts through a variety of mediums, including hand sketches and computer renderings.
• Responsible for translating project stories and interpretive plans into three dimensional experiential spaces, from conceptual stage through final drawings (Hand sketching, SketchUp, Podium.)
• Works with internal resources to create drawing packages, including design detail drawings (AutoCAD).
• Work in a team environment including Luci Creative staff, fabrication team and clients.
• Managing documentation/deliverables that support each unique project.
• Prepare for, attend, and participate in client facing presentations.

Project Management

• Leads the 3D design vision and strategy on assigned projects with minimal direction.
• Establishes and manages 3D project goals, objectives, and scheduling on projects.
• Works closely with Associate Director of Exhibit Design on studio traffic planning related to assigned projects and execution of design deliverables.
• Conceptualizes and develops concepts for all aspects of 3D project development including spatial planning, interactive experiences, 3D exhibit elements, interiors, and artifact displays.
• Forms and outlines basic presentation concepts; planning and assigning project workload, and coordinating creative activities.
• Develops assets and documentation to be used for project budget estimating.
• Ensure on-time execution of all final project deliverables prior to client distribution (25%, 50%, 90%, etc.)
• Manages documentation and deliverables for projects.
• Work closely with the production team on implementation, as design advocate and bridge between design and production.
• Communicate with other members of the project team throughout the project to resolve reported problems, obtain additional information, and ensure timely reviews.
• Attend cross-functional meetings as authority representing 3D environmental design.
• Work with creative leads to provide milestone deliverables.
• Communicates directly with Project Director, Project Manager, and Fabrication team to manage project design to project budget parameters.
• Communicate directly with Project Director & Project Manager as department representative throughout the project.

Creative Management

• Working with clients and co-workers in a highly creative process and clearly communicate design concepts and development as a whole.
• Working closely with Project Director and Project Manager to help in the planning, budgeting, and scope delineation for new projects.
• Engaging in the complete planning processes and ideation sessions with clients and the Luci Creative team.
• Working with the team to establish design criteria, asset delivery schedules and goals.
• Creating look-and-feel mood boards, compositional mock-up and style guides.
• Illustrate ideas and solutions via hand-sketching and rendering, 3D modeling and rendering, and construction documents.
• Design advocacy (to clients, vendors, and partners): Balance brilliant creative work with doing what’s right for the client and project budget.
• Proactively solve problems at all levels, utilizing various resources and skillsets.

Client Management

• Understand clients’ business, industry and needs at the highest level.
• In communication with client alongside Project Director on all things related to spatial planning, layout, and design
• Presents to clients at designated milestones
• Work with Luci team and clients to set goals for individual projects
• Create and maintain professional client partnerships built on trust, respect and results
• Listen to client needs and work with the team towards developing responsive solutions

Internal Management

• Responsible for managing the 3D portions of assigned projects. This includes:
• Setting daily/weekly goals
• Managing/assisting teammates on projects
• Develop workplans
• Proactively mange project to the budget and project schedule.
• Foresee problems and initiate solutions.
• Raise concerns, potential problems, and proposed solutions to Associate Design Director, Executive Director of Client Experience, Chief of Staff, Executive Creative Director, or CEO.
• Communicate with cross-functional team throughout the project to flag problems, obtain additional information, and propose or follow up on solutions.