Traveling during the holidays can be stressful, especially on a long flight. To help ease travel, Uber decided to treat weary travelers to Uber Comfort, a relaxation station in Chicago O’Hare Airport’s Terminal 2.
In collaboration with Tool Productions, Catalina Productions, and Ravenswood Studio, Luci Creative joined the creative team and took the design to the finish line. Travelers can put up their feet and experience first class amenities such as oversized chairs, charging stations, and a selection of drinks from the bar. Travelers who visit receive Comfort Kits complete with an eye mask, fuzzy travel socks, and ear plugs.Everything about this experience and its design leads visitors back to the product and brand itself – Uber Comfort.