The USGA Experience & Hall of Fame

The United States Golf Association’s (USGA) Golf House Pinehurst campus features The USGA Experience and the World Golf Hall of Fame.  The combined permanent exhibits shed light on the USGA’s history, and logistics, and legends of the sport, and provide an immersive view of golf and the USGA’s work to unify, showcase, govern, and advance the game.

The Science of Golf exhibits unveil the USGA's research and engineering magic, showcasing how advancements in equipment and course design have transformed the game globally. Through interactive graphics, digital displays, and even physical challenges, you'll delve into everything from the swing's physics to the science of maintaining championship greens and the secrets behind a golf ball's flight.  In the Championship gallery, visitors encounter a “crown jewel” display of replica trophies and heroic portraits celebrating USGA champions. Here, interactive media will demystify the journey to qualify and compete in these prestigious events

Beyond the permanent USGA Experience and retail offerings, Pinehurst's new campus proudly houses the relocated World Golf Hall of Fame,, previously in Florida. Here, sports fans embark on a journey through golf's rich history, reliving the legacies of its greatest figures. Over 160 interactive lockers showcase memorabilia and artifacts, grouped by era rather than induction class for a deeper historical context. With a staggering 3,000 artifacts in total, guests are immersed in the stories of the legends who shaped the game. 

Images Provided by USGA

United States Golf Association
9,500 SF
Pinehurst, NC

Content Development

Brand Incorporation

Exhibit Design

Graphic Design & Production

Project Management

Media Integration & Oversight


Fabrication Oversight

There is such excitement in the organization for what this opportunity can be that people are anxious to get to work. We want to mobilize and bring that vision to life.
Rand Jerris
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