John Deere Tractor & Engine Museum

Luci Creative was tasked with planning, concepting, designing, fabricating and installing a new 20,000 sq. ft. branded heritage museum in Waterloo, Iowa for John Deere. We worked with the John Deere team to help them articulate their company’s story and bring it to life via an immersive environment in a historic building.

In addition to the engaging hands-on interactives, the media experiences, and the collection displays, we developed a graphic communication program and panel system for the museum that helped magnify the John Deere brand and the heritage story that the company wanted to showcase.

The museum experience is highly interactive, artifact rich, and fun, and allows visitors to be immersed in the John Deere story. The Ravenswood Studio team was involved from the project from kickoff through completion to ensure the presented concepts were on track with the project budget and to maintain the original design intent in the final fabrication and installation.

John Deere
20,000 SF
Waterloo, IA

Museum Master Planning

Creative Strategy

Content Development

Exhibit Design

Graphic Design

Ergonomic Design

Interactive Development

Media Development

Production Management


Fabrication Oversight

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