The Harley-Davidson Museum has revved up and reshaped its campus with new spaces and experiences. Luci Creative worked with the Museum team to develop the new Experience Gallery which immerses visitors in the Harley-Davidson lifestyle, community, and rider experience.

Visitors take a sensory and emotional journey that awakens their desire for adventure, asking them to answer a simple question: If I could ride today? Visitors experience a dynamic and interactive motorcycle trip on The Road, where the pursuit of adventure merges with a global community of H-D enthusiasts. Surrounded by impressive collections on display, visitors become part of the riding experience by swinging a leg over the featured motorcycles and hopping into their saddles. Themed media pillars, choreographed and reactive lighting, and interactive community pinboards together bring to life the inspiring stories of riders who have turned their dream of learning to ride into reality. These passionate rider reflections embolden and remind visitors that they have the power to pursue their own adventure, no matter what it may be.

Luci Creative’s team spent several months immersing themselves in the Harley-Davidson brand and company philosophy, learning about what their customers value and what it means to be a Harley-Davidson rider. This in-depth research helped our team to develop a one-of-a-kind museum experience for all visitors to enjoy.

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