Bravo Imposters InstaCON Activation at SXSW
Con social media followers through transformative Instragramable moments

Attendees of South by Southwest Conference & Festivals (SXSW) stepped aboard a private jet, experienced a lavish meal while sailing on a yacht, and cozied up while lounging in a Russian Ice Hotel, all the while posing for a series of photographs to be shared on Instagram to “con” followers into believing their new reality. Luci Creative teamed up with 360i to develop, design, and produce three sets for Bravo’s Season 2 launch of the series, Imposters.

The designs took into account every luxurious detail, from premium leather upholstered seats inside of a private jet, to teak wood finishes on a private yacht, and finally to a fur parka and a cozy bed inside of the ice-cube walls of the Russian ice hotel.

360i Agency
Austin, TX

Creative Strategy

Environments Design

Set Design


Lighting Design

Implementation Oversight

Project Management

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