Bourbon Legends: Boxcar Pop-Up Event

We partnered with Geometry Global to evolve concept sketches into a multi-sensory experience that transports event participants into immersive environments. Each creative space allows attendees to learn how bourbon is made, discover what makes flavors unique. and snap fun photos for their Instagram feeds. The experience features Beam Suntory’s bourbon brands: Maker’s Mark, Jim Beam, Basil Hayden, and Knob Creek.This pop-up experience toured to Denver, Chicago, Houston, Cleveland, and New York City.

Client
Geometry Global
size
Location
Traveling
services

Creative Strategy

Environments Design

Prototyping

Lighting Design

Implementation Oversight

Project Management

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