Studio News
AJ Goehle Named Blooloop Museum Influencer
October 20, 2023
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Congratulations to CEO & Principal AJ Goehle for being named one of Blooloop's 50 Museum Influencers! This international recognition highlights individuals whose innovation and creativity have been integral to developing today’s museums.

As a gifted designer of experiences and exhibits for organizations and museums, Goehle wanted to create a business centered around sharing her knowledge and continuing to do what she loved. She developed the business plan with co-owner Michael Shapiro in 2011 when she was 24 years old, and Luci Creative was born.

What began as a means of fostering creative opportunities has since expanded into a full-service, nationally recognized studio for museum planning and experience design, with offices in Chicago, Boston, and Seattle, and over 40 staff members. Goehle acquired a majority stake in Luci Creative in 2022. The company has experienced exponential growth over the last three years, with a 400%+ rise in workforce size and a clientele that includes the National Children’s Museum, McDonald’s, Harley-Davidson, Chicago’s Museum of Science and Industry, the Boston Holocaust Museum, the Adams Presidential Centre, and more.

As well as developing Luci Creative, Goehle is a mother of three and an active member of multiple non-profit organizations. She is the co-chair of the Travelling Exhibition Network, a mentor for the Chicago Innovation Foundation’s Women’s Mentoring Co-Op, a founding member of the Design for a Cure Foundation, and on the board for the Themed Entertainment Association Eastern Division.

Her skill as a designer stems from her conviction that experiences ought to be inspiring, captivating, and catalysts for novel and significant ideas, rather than merely educational or entertaining. She frequently speaks and leads discussions at trade shows and conferences, including the Annual Meeting of the American Alliance of Museums, the Society for Experiential Graphic Design, the Themed Entertainment Association, and the Women Presidents Organization.

Meet the other Blooloop 50 Museum Influencers here.

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